No soap radio is a traditional punch line for a prank joke. The body of the joke is not related to the punch line itself, but is made out to be humorous by participants in the prank. The first known reference to this form of anti-humor was in the late 1940s.[1]
The punch line is known for its use as a basic sociological and psychological experiment, specifically relating to mob mentality and the pressure to conform. The basic setup is similar to the Asch conformity experiments, in which people showed a proclivity to agree with a group despite their own judgments.
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The setup involves at least two conspirators and a target, or "victim". One of the two conspirators, the "joke teller," will catch the attention of the target and announce his intention of telling a joke, perhaps stating that it would be particularly to the victim's taste (e.g., "You're gonna love this one...").
The punchline of the joke is known to the conspirators beforehand, traditionally the phrase, "No soap, radio." After the joke teller delivers the punchline, the co-conspirators immediately laugh uproariously, treating the story and the nonsensical punchline as though it were, in fact, a proper joke. In reality however, there is intentionally no humor in the content and punchline.
The purpose of the prank is to make the victim of the punchline have one of two responses:
The origin of the punchline remains mysterious, but it was circulating in a Philadelphia primary school by the early 1950s and in the suburbs of New York City as early as 1956–57.[1]
The phrase "no soap" possibly originated around 1860, the time it was first recorded, meaning "I haven't any money" or "I will not loan you money." Its contemporary connotation is "not a chance" or "nothing doing."[2] However, the phrase itself was being employed in an absurdist and humorous context as early as the 1750s, when it appeared in a well-known piece of nonsense prose improvised by the English dramatist and actor Samuel Foote in order to test the memory of a rival: "So she went into the garden to cut a cabbage-leaf to make an apple-pie; and at the same time a great she-bear, coming up the street, pops its head into the shop. "What! No soap?" So he died, and she very imprudently married the barber..." [3]
The trick is an example of anti-humor. Of the outcomes listed, false understanding is the most desirable to the conspirators. The scenario resulting from false understanding is a demonstration of groupthink and peer pressure - the need to conform to one's peers. Despite the fact that the entire joke has no hidden meaning, nothing to "get" and no real punchline at all, the key is the conspirators laughing at it anyway.
Since the short variety of joke is usually thought of beforehand, there are a few commonly used ones. They often involve animals in bathtubs.
The long variety of the joke is normally made up on the spot, but may be reused after that. There are a few classic versions. One version is as follows:
Over the years the joke has become widely known and entered popular culture in other forms, including a shower radio labeled "No Soap-Radio!" on a The Simpsons episode ("Homer the Heretic"), a popular podcast named after the joke, and a band with the name appearing at the Crazy Horse on a The Sopranos episode ("Pie-O-My"). It has been used as the name for rock bands, as well as a short-lived TV sketch comedy show (à la Monty Python's Flying Circus) starring Steve Guttenberg that aired on ABC in the spring of 1982.[4] It can also be seen in the movie Training Day with a joke/metaphor referencing a snail that climbs onto a man's porch.[5] GameFAQs' 2010 April Fool's joke consisted of a poll[6] with the phrase as a hidden choice. There even exists a line of bath and body products under the name "Not Soap, Radio".[7]
No Soap Radio was also the name of a successful radio commercial production company in New York City formed in 1970. Because of its activity as a music company creating tracks for TV as well as radio, it changed its name in the early 1980s to No Soap Productions and is still active as of 2011.
During the late 1960s and early 1970s "No Soap Radio" was used among college students as a nickname for public radio, including college stations. Such radio had no commercials and was thus not like "Soap Operas" which did carry commercial advertisement.